SHELFLIFE GROCERY MANAGEMENT AWARDS 2026 CELEBRATE RETAIL EXCELLENCE
National Grocery Retail Manager of the Year 2026
Kevin Fell, SuperValu Thomastown, Co. Kilkenny was named Supreme Champion – National Grocery Retail Manager of the Year 2026, pictured receiving his award from Paula Feehan, Head of Sectors, at our main sponsor Bank of Ireland.
Ireland’s grocery retail industry gathered at Dublin’s Royal Marine Hotel last night, Wednesday 13 May for the 2026 ShelfLife Grocery Management Awards (GMAs), recognising individual management excellence in the sector.
With almost 320 guests in attendance 21 awards were presented, honouring the best in the many departments that make up local convenience stores and supermarkets, culminating in the grand prize of ShelfLife National Grocery Retail Manager of the Year.
Emceed by Shay Byrne of RTÉ Radio One’s Rising Time, the prestigious, independently judged awards ceremony is supported by platinum sponsor Bank of Ireland and carried out in association with Excel Recruitment.
Commenting on the standard of 2026 entrants, John McDonald, publisher, ShelfLife, said: “As grocery and convenience managers in Ireland continue to deliver a first in class retail experience to their customers, I am delighted to see this year’s list of finalists from around the country. My congratulations to all of the winners.”
Supreme Champion
Kevin Fell, SuperValu Thomastown, Co. Kilkenny was crowned Supreme Champion – National Grocery Retail Manager of the Year 2026.
The judges praised Fell for his passion for the industry. The judges saw a genuine enthusiasm that is both infectious and inspiring. It’s the kind of energy that lifts standards across the board.
The judges also outlined how highly this manager values building strong staff relationships, with a clear focus on team development and putting the customer first.
Commenting on the judges’ decision, Nikki Murran, director, Grocery Retail Recruitment, Excel Recruitment, said: “Starting out in retail at an age when most people are still figuring things out, our champion was already building serious momentum and a reputation that carries real weight. By their own account, nearly half their life has been dedicated to this industry, beginning with packing shelves at just 16 years old and progressing to their current role as store manager.
“From giving back to the local community through charity fundraisers and generous initiatives, to mentoring and developing the next generation of leaders in-store, their impact runs deep. This retailer has created a strong, positive culture within their team, one where people feel supported, motivated, and proud to be part of something bigger. And let’s not forget the numbers. Delivering significant sales growth while keeping customers, people, and culture at the heart of everything they do is no small feat.”
Recognising excellent standards
Kevin Fell, SuperValu Thomastown, Co. Kilkenny was presented the award by Paula Feehan, head of sectors, Bank of Ireland, the event’s platinum sector.
Addressing the crowd, Feehan spoke about the vital role played by managers in maintaining the exceptional standards associated with Ireland’s grocery industry.
She noted: “Bank of Ireland are delighted to once again be lead sponsor of the ShelfLife Grocery Management Awards. These awards recognise the excellent standards and service delivered by the Irish grocery sector. They also celebrate the significant contribution made by personnel within the sector to their local communities nationwide. This showcase event is a fantastic opportunity to support and acknowledge all that’s great about the internationally renowned Irish grocery sector.”
